Pala

Pala is an app developed in response to a brief where the design and outcome were relient to who we chose as our User X. I undertook lots of primary research about User X and their day-to-day life, what problems they face, and what would make their day easier. Both brand identity and UX/UI design are developed by me, images and icons used are stock.

Care about what people think about her

Feels like she is expected to put in the effort as a girl

Super Girly girl who loves pink and anything feminine

Patriarchy hater

Care more about what women think about her as men can’t
tell god makeup from bad makeup

Men never give you constructive feedback

Extroverted Likes gossiping, but not in the being mean about
people way, the more this happened omg gossip

Feels superior to others in her class, but has the grades to back it up so she doesn't feel bad

Thinks men are a bit dumb and can never organise hangouts efficiently

Scenario video

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